The Challenge
Kings Health Partners is an academic health science centre formed as a partnership between Greater London NHS trusts. They approached us for a rebrand, not a complete overhaul, being constrained by internal requirements to retain aspects of the branding.In this project, I focused on redeveloping a sub-brand, called ‘Mind and Body’, requiring a logo design to symbolise the connection between the two.
The Solution
After examining references and contemplating ways to symbolize the harmony between these two elements, I began iterating through various design concepts, aiming to develop a harmonious logo. Collaborating with the team, we refined these concepts, carefully considering the details and their impact on symbolism before settling on a logo that seamlessly integrates with the new brand.
