The Challenge
Norbulk had an outdated and unrefined design that needed revitalization. They requested a modern brand that could outperform their competitors and solidify their position in the shipping industry. They were open about their design needs and wanted a complete overhaul.
The Solution
With this open brief, we began exploring the look of their competitors and how we could position Norbulk’s brand in this context. Our goal was to create a forward-thinking and professional brand, that could still reflect its position in industry.
We looked into modernist design and presented them with options that reflected this approach. Ultimately, we settled on a bold, geometric “N” logo, a colour palette of strong naval blue, and a stylish sans serif font. From here, I set about developing the site directly in Squarespace.
