The Challenge
With over $1.5 billion in assets under management and offices across the globe, Cathay Capital needed a revitalisation of its brand to match its reputation, whilst retaining the core elements of its original branding.
The Solution
Our initial focus was on the development of the core branding, redesigning the logo, new font selections, color palettes and signature assets. We then worked to develop new promotional assets and mockups helping to visualise the new brand. From here I was tasked with designing the websites wireframes, ready for development.
