The Challenge
For 2 years running, SUM has been involved in organising and curating the Permanent Temporary a large-scale event in South London that is part of the London Design Festival. As a large community-organised event, the project requires a collaborative approach to design, working to incorporate the visions of a large team of creatives and the local community.
The Solution
Working in a small team, we worked to develop a bold and beautiful design. As a first step, we considered how to design a logo that could represent the dichotomy between permanent and temporary, with the echoed ‘temporary’ fading down.
To complement the design we worked in a dynamic gradient. From here we developed a large number of materials such as posters, banners, window vinyl, flyers and t-shirts alongside a large set of social media graphics
